There’s much talk of models and how perfect the women in a commercial or in an advertisement look. This is a big influence to the youth. A lot of people think that women need to be perfect, just as in the advertisement, or just like women in commercials.
In 2006 The Dove self-esteem fund broadcasted a commercial about the perception of beauty being distorted and stereotypes. In the commercial you see a model before a photo shoot. At first she doesn’t wear any make-up and hasn’t done anything to her hair yet. After the make-up artist put a ton of make-up on her face and after the hairdresser did her hair, they took the picture and after that they Photoshoped it. You can see the before and after, and the huge difference between those two.
I think it’s a great well thought commercial, because it shows people that what you see in an advertisement, on billboards, in magazines etcetera is fake.
After some reading on the Internet I have my doubts about the campaign. You would expect that this campaign is good for Dove's image, but After the advertisement of Dove was exposed, a famous airbrusher: Pascal Dangin said that he Photoshopped Dove's "real women"!
After some reading on the Internet I have my doubts about the campaign. You would expect that this campaign is good for Dove's image, but After the advertisement of Dove was exposed, a famous airbrusher: Pascal Dangin said that he Photoshopped Dove's "real women"!
The commercial is supose to lead to a positive image of Dove. Dove says that the company and the self-esteem fund both believe that real beauty is in different shapes, sizes and ages. That's why Dove launched the campaign: "Real beauty".
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