H&M

H&M
Nowadays fashion brands need to come up with extraordinary marketing actions, to draw the attention of their target group.
One of the fashion brands who did that is H&M, because on 20th May 2010, H&M launched its third Fashion Against AIDS (FAA) campaign, which includes the first festival collection, with 25% of the sales donated to youth HIV/AIDS awareness projects.


                       


The festival collection is the collection of the third year that H&M has supported the fight against AIDS, so far raised over 30 million dollars. That means that the H&M donated 750.000 dollar to youth HIV/AIDS awareness projects.
It is hard to inform a target group about something they actually don't want to hear. That is why FAA needed to collaborate with a brand who has the youth as its target group. Designers Against AIDS brought the concept of Fashion Against AIDS to H&M and that promotes awareness of HIV/AIDS among the the youth.

WaterAid
H&M has also collaborated with the international charity WaterAid since 2002. Every summer H&M sells an exclusive bikini (and last summer a whole swimwear collection) where 10% of the income are donated to WaterAid. In 2010 the yearly donation was more than 580 000 dollars, making the total donation to WaterAid more than 2,7 million dollar since the start of the partnership.


                                                            
CSR
H&M is a Corporate Social Responsible (CSR) company. They do a lot for the environment and society. Since June 2006 the company has the European Ecolabel. De symbol, the flower, stands for less use of dangerous materials and repress the pollution of water in the whole production.