This year, for the first time in 10 years, Marc Jacobs launched a new men perfume on the market. The perfume is called ‘Bang!’. There’s nothing wrong with the perfume, but a lot of people (including me) think that the advertisement for the perfume is a little bit too much. It doesn’t match the way they see the brand Marc Jacobs. Marc Jacobs himself is posing nude for the advertisement. The advertisement does not fit the identity of the brand: Marc Jacobs. Unless he wants to reposition the brand or change his image.
Marc Jacobs forgot that the target group of ‘Bang!’-perfume is not women. You can't attract straight men, with a nude gay designer. Unless their target group is gay men, they shouldn’t use a picture of a naked man covering himself up with a huge bottle of perfume. Most of straight men don’t like to see a naked man. They can feel intimidated or even think it’s disgusting. It does draw their attention, but I don’t think it does in a good way, because straight men can think that the clothing line is meant for gay men, and don’t feel addressed.
Marc Jacobs also introduced a bang! game on the Mark Jacob page on Facebook, which is smart in my opinion. People all over the world use Facebook, so they reach a lot of people.
The game is called: Bang! You're it. On Facebook you can 'wink', 'poke' or 'like' someone, but now you can also 'Bang!' someone. If you get 'Banged', you receive points. With those points you can win prices as a trip to New York including a Marc Jacobs show or Bang! perfume.
I`m happy for mister Jacobs, that he has enough self-confidence to do this, but I don't think it was a good idea from his business partner Robert Duffy.
Marc Jacobs forgot that the target group of ‘Bang!’-perfume is not women. You can't attract straight men, with a nude gay designer. Unless their target group is gay men, they shouldn’t use a picture of a naked man covering himself up with a huge bottle of perfume. Most of straight men don’t like to see a naked man. They can feel intimidated or even think it’s disgusting. It does draw their attention, but I don’t think it does in a good way, because straight men can think that the clothing line is meant for gay men, and don’t feel addressed.
Marc Jacobs also introduced a bang! game on the Mark Jacob page on Facebook, which is smart in my opinion. People all over the world use Facebook, so they reach a lot of people.
The game is called: Bang! You're it. On Facebook you can 'wink', 'poke' or 'like' someone, but now you can also 'Bang!' someone. If you get 'Banged', you receive points. With those points you can win prices as a trip to New York including a Marc Jacobs show or Bang! perfume.
I`m happy for mister Jacobs, that he has enough self-confidence to do this, but I don't think it was a good idea from his business partner Robert Duffy.
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