Diesel has angered many environmental enthusiasts worldwide with its latest campaign. The environmental fanatics say that Diesel makes fun of a very serious problem, global warming.
With the slogan "Global Warming Ready" Diesel shows you how to keep your head cool, while global warming is heating the earth. Their campagne photos show a sunny cruise around the Arctic, parrots on San Marco square in Venice and many other photos. Diesel finds that climate change isn’t that bad.
‘Of course global warming is a fact’, says Diesel in a statement. ‘The warning signs of self-made climate change are all around us. But that does not mean that it’s the end of the world. Perhaps all the negativity is misplaced and this dramatic call to action is a bit exaggerated.’
Diesel said that the goal of this campagne was to ‘heat’ the discussion about global warming even more. Diesel does not joke around with this problem but the campaign highlighted the issue of global warming in the typical style of the brand. With this campaign, Diesel and global warming got a lot of attention.
The campaign is extremely current. An examination of the Climate Commission of the United Nations shows that pessimistic predictions about the rising sea levels and temperature are not correct. There was no scientific evidence to doomsday scenarios.
I find it very smart that Diesel looked closely at what is going on in the world and found a good way to draw the attention of a lot of people. This campaign resulted a lot of free publicity for the brand in a good way.
Geen opmerkingen:
Een reactie posten