Two fashion connoisseurs join forces

The latest Italian fashion: the Lancia Ypsilon ELLE
Fashion is an important value for Lancia. The link between Lancia and fashion are clearly visible in the models Ypsilon Moda Milano & Ypsilon Versus and the advertisements with fashion icons as Carla Bruni and Stefano Gabbana. Lancia and fashion are two examples of design that have put Italian-style  on the map worldwide.

                 

The latest fashion expression of Lancia in collaboration with Elle is a developed version of a Lancia car called Lancia Ypsilon Elle. (Elle is the largest fashion magazine world and is released monthly.) Lancia Ypsilon ELLE is available in over 80 countries and embodies the modern woman: fashionable, trendy, and likes to travel with a worldly perspective on things. The car has a complete equipment and also features Elle. The Elle logo is printed on the dashboard and the slogan of the fashion magazine is printed on the bumper.

Elle magazine came up with a smart action to celebrate the cooperation and to promote the car. Anyone who bought an Elle magazine in July, had a chance of winning a Lancia Ypsilon ELLE. This ensured that Elle sold more magazines that usual and that the car got discussed a lot among the customers of Elle magazine.

I think this is a very good collaboration between two successful brands. It is never happened before that a car manufacturer released a car in collaboration with a fashion magazine. But Lancia and Elle have proved that together they have the appropriate knowledge to meet the needs of their targetgroup, in this case, modern and fashion-conscious women.

Accelerate in style, what more could a fashion lover want?