We all have many different facets to our personality; this is the world of D&G," says Domenico Dolce and Stefano Gabbana about their new campagne witch shows six nude topmodels. The new campagne belongs to the launch of the new Anthology parfumes of dolce and gabanna. Every perfume has its own ambassador. For example number 11. La Force, has Tony Ward as its ambassador. Other ambassadors are Naomi Cambell Naomi Campbell, Claudia Schiffer, Eva Herzigova met Fernando Fernandes, Noah Mills and Tyson Ballou.
I find it very smart that Dolce and Gabanna uses ambassadors to promote their new perfumes, because many people can be influenced by a referee and in this case the models are the referees.
The models provide informal information about the product in a commercial and ads. For a product like perfume, it is important to attract the attention by reference because there are many simular products on the market. Because there are many competitors Dolce and Gabbana puts a lot of money in creating an image of the type of people who use their brand. What is being said about the brand is less important than the person who represents the product.
Dolce and Gabanna has reached their goal because on multiple blogs and websites people discussed the brand. From the blogs clearly show that bought the perfume because they look up to one or more of the ambassadors or they find one or multiple models very sexy.
In my opinion this is a very good campaign for Dolce and Gabbana. What do you think? Feel free to leave comments.
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