Introduction and first blog

My name is Hellan Kocer, I`m 19 years old and I live in The Hague in The Netherlands.
The subject of my web logs are going to be about fashion advertisement. I am going to look at the advertisements not just as a consumer, but also as a marketeer.


I`m going to write two web logs a week, about all kind of fashion advertisements. I hope that you will enjoy my blogs and feel free to leave comments behind about my blogs or the advertisements.

Witchery shows young girls in adult clothing
Young girls are getting mature faster. But the way that fashionlabel Witchery promotes her new line, shocked a lot of people including their own costomers. In their latest advertisements, the fashionlabel shows girls of a age of five, who are wearing adult clothing. Not only are they wearing adult clothing, but they also pose as if they are adult models.

Of course girls like to dress up, but Witchery clearly indicates the wrong signal. Withcery has angered many organizations, who believe that cildren and childrensclothing should be carefree and playfull.


Witchery did get a lot of free publicity, but unfortunatly fort hem, it was not good publicity. Perhabs it would be a good idea to pitch their ideas to a focusgroop next time, so they know what people think about the campagne before they start. One thing is for sure, the advertisements damanged their image.