Calvin Klein's advertisement banned

A advertising campaign for fashion brand Calvin Klein is not being broadcasted in a number of major Australian cities anymore because the ads provoke a feeling of violence and rape. The advertisements shows how an almost naked woman is held by one man while another pulls her hair.

                        
The picture caused a lot of bad comments, there were more than 50 complaints filed against the campaign. Also people who support victims of sexual offenses, and women's groups were very negative about the Calvin Klein-posters.
A spokesman of one of the women’s group said "If we continue to submit to this barrage of aggressive and sexually violent images in advertising, movies and games, the violence against women and girls continues to grow in the future generations of young men." And I totally agree with her.


Calvin Klein said the ads are not meant to provoke any feelings of violence or rape and that they find it unfortunate that the ads left a bad massage behind in people´s minds.
In my opinion Calvin Klein has not thought about the impression it leaves on people and what is ethically right or wrong. Ethics does mean what is morally right and what is not. And the responses of the residents of Australian cities shows that they find it ethically not correct.
Probably it was the intention to create a lot of attention for the brand with these shocking advertisements. But it did not work out well for Calvin Klein because the ads were too shocking and putted the brand in a bad spotlight.