PETA animal rights organization in the United States thinks that people can create a fabulous look without fur. Therefore, they set up a campaign in which they use pictures of famous women like Michelle Obama, Oprah Winfrey, Tyra Banks and Carrie Underwood as ambassadors for an anti-fur campaign called Fur-Free and Fabulous.
The campaign attracted a lot attention and many people were very positive about the ads. The only problem is that none of the famous women has given permission to use their pictures in the anti-fur advertisements. The White House demanded that all the posters that already hang over New York would be removed. None of the women was related to Peta, but Peta cannot use pictures of them in their ads without permission.
The campaign attracted a lot attention and many people were very positive about the ads. The only problem is that none of the famous women has given permission to use their pictures in the anti-fur advertisements. The White House demanded that all the posters that already hang over New York would be removed. None of the women was related to Peta, but Peta cannot use pictures of them in their ads without permission.
It is not the first time that PETA makes a bad move. Last year they accused Carla Bruni, wife of French President Nicolas Sarkozy of wearing fur.
Bruni reacted furiously: "I never wore fur, will never buy and do not own fur! Any designer who dresses me can confirm that I never accept fur clothing, not even if it contains a small bit of fur. " Bruni does wear fake fur, and apparently of such good quality that Peta assumed it was real.
These two slippages which animal organization has made, made many people talk negative about the animal right organization. Bad word of mouth is bad for their image and could damage Peta.
Bruni reacted furiously: "I never wore fur, will never buy and do not own fur! Any designer who dresses me can confirm that I never accept fur clothing, not even if it contains a small bit of fur. " Bruni does wear fake fur, and apparently of such good quality that Peta assumed it was real.
These two slippages which animal organization has made, made many people talk negative about the animal right organization. Bad word of mouth is bad for their image and could damage Peta.
My advice for Peta is to improve their marketing and communication actions in the future and not make mistakes like these anymore.
Geen opmerkingen:
Een reactie posten