The Italian fashion brand Nolita started a campaign 'No Anorexia' in September 2007 with a shocking campaign photo that appeared in every Italian newspaper. The picture showed a naked Isabelle Caro who suffers from anorexia with the text 'No Anorexia'. This 27-year-old French model has been suffering from Anorexia for 15 years.
The photo was taken by Oliviero Toscani, which previously collaborated on a shocking campaign for the fashion brand Benneton.
Nolita hopes that the pictures show how serious Anorexia Nervosa is. The pictures were published in the middle of Milan Fahion Week in protest against the skinny models that appeared on the catwalk that week. Nolita wanted to show that size 0 doesn't look as pretty as it sounds.
Soon there was a lot of criticism on the campaign photo of Nolita. It would encourage young girls to anorexia. For anorexics, the body of Isabelle Caro is a dream picture. They claimed that this picture does not support or offers help to anorexics.
The photo was taken by Oliviero Toscani, which previously collaborated on a shocking campaign for the fashion brand Benneton.
Nolita hopes that the pictures show how serious Anorexia Nervosa is. The pictures were published in the middle of Milan Fahion Week in protest against the skinny models that appeared on the catwalk that week. Nolita wanted to show that size 0 doesn't look as pretty as it sounds.
Soon there was a lot of criticism on the campaign photo of Nolita. It would encourage young girls to anorexia. For anorexics, the body of Isabelle Caro is a dream picture. They claimed that this picture does not support or offers help to anorexics.
In my opinion it's a great campaign and advertisement, because it actually immediately draws the attention of everyone who sees it, because it contains a shocking picture of a naked woman.
Another great part of it, is that the campaign received a lot of free publicity. Many people were talking about the advertisement and it was shown at many television programs, for example at 'The price of beauty' on Dutch television. But the important thing is that the fashion world has decided that models that are too thin will not longer be hired.
Another great part of it, is that the campaign received a lot of free publicity. Many people were talking about the advertisement and it was shown at many television programs, for example at 'The price of beauty' on Dutch television. But the important thing is that the fashion world has decided that models that are too thin will not longer be hired.
Geen opmerkingen:
Een reactie posten